81. How to Maximize Your Profit Margin and Make Data-Driven Decisions for Your Business with Marissa Lawton

If you're afraid of the numbers side of your business, avoiding your P&L statement, or just winging it in your marketing strategy…this episode is for you! In this conversation with Marissa Lawton, we're breaking down the four categories of metrics you need to track (including one outside of your business), how to overcome avoidance and anxiety around numbers, and why understanding your profit margins is non-negotiable.    Whether you're a numbers person or you'd rather do literally anything else, Marissa shows you how staying on top of your metrics can be simpler than you think.  Marissa Lawton is a business mentor for seasoned entrepreneurs who have outgrown hustle culture. After a decade supporting online coaches and course creators, she's become known for helping established business owners reconnect with their numbers, rebuild trust in their businesses, and make decisions from clarity instead of panic.    Click play to learn: The 4 must-track metric categories (including one most people skip over) Why waiting to be “successful” to review your numbers is actually the riskiest move you can make How to balance following your intuition with data-driven decision making The difference between operating costs and growth investments How to make smart investment decisions based on your business model (so you can stop buying stuff you don't need)   Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!    Book a free Clarity Call   Join the next round of Sales Liberation   Say hi on Instagram or tag @saleswithmeg   Join our email community   Full show notes and links from this episode   If you enjoyed this episode, you might also like: The MOST Important Marketing Data You Need to Hit Your Goals with Kierra Conover How to Raise Your Rates Without Losing Clients: My Unconventional & Wildly Effective Process The Simplest, Easiest Path to Your First $100k: The ONLY 3 Things You Need for a Successful Online Business How to Stop Spiraling When Sales Are Slow: The Secret to Feeling Secure Even with Inconsistent Income