#81 HOW YOUR BRAIN IS WIRED TO KEEP YOU FAT, TIRED AND COMFORTABLE - AND HOW TO REWIRE IT

Why do people fail, not physically, but psychologically? In this sharp solo episode, Abi breaks down the three hidden reasons smart, driven people can't make their health changes stick: a refusal to raise their standards, an unconscious preference for comfort right now over results later, and a self-concept that's quietly sabotaging every new habit they try to build. No fluff. No filler. Just the uncomfortable psychology, and exactly how to break out of it.Studies & Sources Referenced:[1] Höpfner J & Keith N, "Goal Missed, Self Hit: Goal-Setting, Goal-Failure, and Their Affective, Motivational, and Behavioral Consequences," Frontiers in Psychology, 2021. DOI: 10.3389/fpsyg.2021.704790. https://pmc.ncbi.nlm.nih.gov/articles/PMC8490751/[2] Adriaanse MA & Ten Broeke P, "Beyond Prevention: Regulating Responses to Self-Regulation Failure to Avoid a Set-Back Effect," Applied Psychology: Health and Well-Being, 2021. DOI: 10.1111/aphw.12302. https://pmc.ncbi.nlm.nih.gov/articles/PMC9291624/[3] Patel MS et al., "Association Between Time Preference, Present-Bias and Physical Activity: Implications for Designing Behaviour Change Interventions," PLOS ONE, 2018. https://pmc.ncbi.nlm.nih.gov/articles/PMC6300013/[4] Adriaanse MA & Verhoeven AAC, "Behavioural Disinhibition Can Foster Intentions to Healthy Lifestyle Change by Overcoming Commitment to Past Behaviour," PLOS ONE, 2015. https://pmc.ncbi.nlm.nih.gov/articles/PMC4641622/[5] Domhardt M et al., "The Role of Self-Efficacy in Internet-Based Interventions for Mental Health," ScienceDirect, 2025. DOI: 10.1016/j.invent.2025.100770. https://www.sciencedirect.com/science/article/pii/S2214782925000223[6] Clear J, Atomic Habits, Penguin Publishing Group, 2018. https://jamesclear.com/identity-based-habitsWant to go deeper? All studies are linked above.