81. Javier Gutierrez - Grassroots Marketing

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews. Highlights 05:16 Tailgate marketing 09:04 The “senior” prom 17:09 Getting Google reviews Guest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013. You can get in touch with Javier at https://gutierrezlawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Los Defensores Tejano Music Selena #TejanoTuesday _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok