#81. Grinding It Out: Mark Ritz on How a Coffee Roaster Found Home in Humboldt

Send us Fan Mail"The people here are real," explains Mark Ritz when asked why he chose to make Humboldt County his home over two decades ago. This authenticity—coupled with breathtaking forests just a quarter-mile from his doorstep—reflects the heart of what keeps entrepreneurs like Mark deeply rooted in this community behind the Redwood Curtain.Mark's journey to becoming co-founder of Kinetic Coffee began at Yakima Products, where his expertise in the bicycle industry helped expand the company into new product categories. When Yakima relocated, Mark and his wife Charlie faced a pivotal decision. Looking to their passions—bikes, coffee, and wine—they landed on coffee, recognizing the perfect overlap between outdoor enthusiasts and caffeine lovers. "Bike rides start at coffee shops, stop at coffee shops, and finish at coffee shops," Mark explains with a knowing smile.Since 2005, Kinetic Coffee has been serving certified organic beans throughout Humboldt County, a commitment Mark feels strongly about given conventional coffee's status as "one of the most sprayed products we drink or eat." Beyond building a successful business, Mark and Charlie have immersed themselves in community service, working as advisors for the Small Business Development Center and with the Arcata Chamber of Commerce.The most poignant part of our conversation centered on the Kevin Ebbert Foundation, established to honor Charlie's son—a talented musician and mathematician who became a Navy SEAL medic, saving numerous lives in combat before tragically losing his own. The foundation now supports local organizations through an annual golf tournament, continuing Kevin's legacy of service and sacrifice. Mark shared the touching news that SEAL Team 4 recently created an award in Kevin's name, voted on by fellow SEALs—a testament to his lasting impact.As we wrapped up our conversation overlooking the soon-to-be-completed bay trail connecting Arcata and Eureka, Mark reflected on what he hopes his legacy will be: "I just hope people remember me as someone true to his values, who's done everything he can to leave the world better than he found it."Looking to support local? Find Kinetic Coffee at markets throughout Humboldt or visit their website. Want to make a difference? Consider participating in or donating to the Kevin Ebbert Foundation's golf tournament on August 8th at Baywood. Support the showAbout 100% Humboldt with Scott HammondHumboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.We are getting curious about the movers, shakers, and difference makers in Humboldt County CA-Home of the giant redwoods, 6 Rivers, and the vast Pacific Ocean.We will discover what makes people live/evolve in the beautiful, diverse, isolated, and ever-changing North Coast of California 100%!Listen in and learn what it is to be 100% Humboldt! Find us on You Tube, Linked In, Facebook, Instagram, and Tik Tok!