81. Marketing Masterclass with the CMO of Clicks Group, Melanie Van Rooy

From academia to entrepreneurship to leading marketing for South Africa’s largest health, wellness and beauty retailer, Melanie Van Rooy’s career is a masterclass in reinvention.In this episode, the Clicks Group CMO shares her journey and the lessons she’s learned about leadership, brand building, and staying relevant in 2025.We cover:Moving from selling to solving and delivering joyBuilding trust, empathy, and value for customers and teamsWhy digital marketing is a science, not guessworkThe role of EQ in leadershipReinventing yourself at any stage of lifeWhether you’re a marketing student, a brand leader, or just navigating your next career move, Melanie’s story will inspire you to embrace change and lead with heart.