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#81 Markteinführung - originell scheitern

EPISODE · Aug 16, 2020 · 23 MIN

#81 Markteinführung - originell scheitern

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Vier von fünf Markteinführungen scheitern. Was die Hauptfaktoren hierfür sind und wie man originell scheitert, besprechen Michael Stiller und Jan Scholzen in der aktuellen Folge: Warum Windows Vista vom Markt genommen wurde, warum AT&T mit Bildtelefonie baden ging und warum die Cargolifter-Idee zwar gut, aber nicht erfolgreich wurde - das besprechen die beiden. Hören Sie rein, weil man hinterher immer schlauer ist als vorher! Viel Spaß dabei.

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#81 Markteinführung - originell scheitern

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