81. Myth Buster #1: “My Art Is Too Niche” (And That’s Exactly Why It’ll Sell)

You’ve said it. We’ve all said it. “My art is too niche.” In this first episode of our Myth Buster series, Kendal and Kayla unpack one of the most common beliefs keeping artists stuck; the fear that being too specific means being too small. We talk about what artists really mean when they say “too niche,” why social media makes broad appeal look safer, and how comparison quietly convinces you to water down your work. Here’s the truth: niche builds authority. Specific sells faster. Collectors don’t buy general... they buy identity. We share real examples of artists who leaned into their specificity and grew because of it, plus the mindset shift that changes everything. If you’ve ever felt the pressure to make your work more “marketable,” this one’s for you. And we’ll leave you with one simple action step: Define your niche in one sentence and decide who your art is not for. Because the moment you stop trying to convert everyone… is the moment the right people start finding you. It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business. Follow: ➡️ @klacole ➡️ @kendalblanchardart ➡️ @thesplattereffectpodcast Our Favorite Things: Favorite Business Book Favorite Art Inspiration Book Favorite Leggings to paint in