81. Networking Like a Pro: Sheri Pettus on Building a Referral-Driven Business

In this episode of The Color of Money, we sit down with powerhouse real estate agent Sheri Pettus, also known as The Real Realtor from Atlanta, Georgia. Sheri shares her remarkable journey from growing up in Boston to building a thriving real estate business driven by authenticity, boldness, and an unconventional approach to lead generation.Sheri Pettus reveals the secrets behind her success, from striking up conversations with strangers in nail salons and grocery stores to leveraging handwritten note cards, relentless follow-ups, and building deep relationships with high-net-worth individuals at her local country club. Her ability to connect with people on a personal level has led her to sell homes in some of Atlanta’s most exclusive communities.With humor, confidence, and an unshakable work ethic, Sheri embodies the mindset of never taking no for an answer. She shares her strategy for tracking numbers, overcoming fear of rejection, and transforming everyday interactions into real estate opportunities. Whether you're a new or seasoned agent, this episode will challenge you to rethink how you network, build relationships, and turn boldness into business success.Resources:Learn more at The Color of MoneyConnect with Sheri on LinkedInBecome a real estate agent HEREConnect with Our HostsEmerick Peace:Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeaceDaniel Dixon:Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompaniesJulia Lashay:Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashayBo MenkitiInstagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/Produced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.