81: Professor Karen Nelson-Field schools us on all things attention

We stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry’s most respected researchers, Prof. Karen Nelson-Field, this week.Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she’s not binge-watching Home & Away (yes, she’s still a fan), Karen’s research into the measurement of attention has made her a global authority on media effectiveness.Tune in to a show packed like sardines in a tin, as Karen talks on her 10 years at Ehrenberg-Bass, skateboarding cats, myth-busting Facebook likes, going viral, seeing dead people patterns, why attention is an important metric, how to measure it and more.And strap in as Karen finally answers the red-hot question of whether our attention spans really are becoming shorter than a goldfi-Oh, look, some links… /////Follow Karen on LinkedIn And on Twitter Here’s her website And, Karen kindly dedicates this episode to the bullshit-detecting bulldog himself, Bob Hoffman Grab yourself her books: Viral Marketing: The Science of Sharing  The Attention Economy and How Media Works Karen’s book recommendations are:  Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney That Will Never Work by Marc Randolph /////