81: Throwback To My First MLM Product...

This is how I started getting people to ASK if they could join my team...   THROWBACK TO MY FIRST MLM PRODUCT   I create products on the internet that attract people to me.   I like to walk a lot of people through how I do that.   The people who are attracted to that product, that's who I'll start approaching. I'll send them auto scripts and a lot of auto recruiting things to try and bring them into my down line.   The first product that I ever created was super overcomplicated. It was so over the top.   You don't need to go crazy. I want to teach you how you can pull this stuff off for yourself. Automate your leads on the internet and gets people to you. People who are actually worth being in your downline.   If you have a funnel that's like "Hey, join my down-line. Apply to join my down-line." That literally results in somebody joining your down-line. That is the endgame.   That's why you produce content, that's part of the attraction that gets people to you. People who are interested in getting content like that, they're super interested. They're not normal MLM-er's.   A normal MLM-er does not seek education or how to better themselves.   Isn't that interesting? Even though it is a self-improvement industry…   The ones that are, I want to find them. I want to pull them out from those who aren't. I want to qualify them. For me, I try to qualify them based on their understanding of marketing.   If they don't understand, that's fine too. I'll train them. I'm trying to grab those people as well.   You have to figure out WHO you really want. Do you want people who are brand-brand-brand-brand-new? Who have never done anything in business ever or ever made a dollar on their own? It’s fine if you do want that. Get clarity and figure out how to talk to that person.   ATTRACT PEOPLE WHO ARE SELF-SELECTED   You want to get people to say, "You know what? I really like Lisa Anne's content. What is she in?" That's why you publish.   When people ask me, “How does a webinar producing content for the funnel equal someone in the down-line?" Because that's how you're actually closing them. The end-goal is to get someone in your down-line, setting up funnels to sell product as well.   You could have FREE + SHIPPING funnels and maybe no one’s inquiring about your MLM. That's totally fine and that's exactly what you're doing. You're going to make cash regardless if they join your down-line or buy your products. That's what's so cool about it.   You're starting to attract people into your world. Most people don't say yes to something the first time they hear about it. Bit it gets them in your world and they start to consume the content that you're producing.   Producing content gives you things to talk about other than your MLM product when you start talking with them. You’re making a bit of cash which means you can spend ad money and get in front of even more people.   That’s a paid-prospecting funnel. It allows you to speak louder and faster than anyone else in your up-line or down-lin. You get a lot of eyeballs on you really fast.   If you're like "Hey, I didn't want to go check out their MLM” that's fine. You still paid that person money. They still got to introduce themselves to you. And that's the whole point! To get people to self-select.   Get people in, and then afterwards you can follow up with them and begin to close them.   PRODUCTS ON THE INTERNET   How can you make your product on the internet stand out? There might be a lot of people selling your MLM product on the internet.   The MLM product and the funnel are NOT different. I'm just taking my MLM product and putting it in funnels. Funnels sell things better than someone face-to-face.   When you sell face-to-face you’ll change the script every time you talk. You’re speaking to a different client avatar every single time.   We're taking elements of your MLM business and putting some of the products on the internet through sales funnels. They're not two separate businesses. We're just taking your business on the internet.   How does content for free funnels, podcasts and free plus shipping equal people coming into my down-line?   Four years ago when I started doing this, I wasn't teaching yet, I was just doing it. I created this course and I put it on YouTube just for fun. The weirdest thing started happening.   I was in college at the time and I was trying to recruit people for my MLM and I created this course. Exactly what a lot of you guys are doing now.   I made it FREE and I put it on YouTube and I put links to join my MLM in the description. The result of it was FLOORING.   I could not believe how many people were coming to me and asking to join whatever I was in.   THE POWER OF SELF-SELECTED   The more I talk about it, the more I share what I'm doing, the more people randomly asked to join me.   At the beginning of the year I was getting one to two applications per day.   NOW   I get anywhere from two to four people per day, I've never met, asking to join my downline.   I've never pitched them. They’re complete strangers who have been through my content and self-selected.   Who said to themselves, "Self, you know what, that Steve Larson guy's got giant eyeballs but that's okay, let's see what he's about. Whatever he's doing, it must be awesome. Okay, let me ask to join his down-line"   IT’S NUTS!   When I first started doing this, it was completely by accident. It flipped the whole game. Then I started doing it on purpose and more people started asking to join me. Two to three a week and then four to five a week, and then it was one person EVERY DAY.   What was happening was, I was breaking and I was rebuilding their beliefs about what it took to be successful in MLM. It was changing the way they were looking at it.   I didn't have to close them. They were closing me on why I should accept them. It changed everything.   If you’ve ever heard of Simon Chan, he’s ...