81: Why Voice Matters in Comedy... and in Marketing

Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand strategist Mimi Von Schack.Mimi has lit up the stage at Just For Laughs, the world's biggest international comedy festival. She currently moonlights as a copywriter for an international brand, and has run strategy for a Kraft Heinz brand… and you may have caught her in a Superbowl ad this past weekend for Wells Fargo!In both content and comedy, voice and specificity are key. We’ll discuss how non-comedians can adopt a comedian’s mindset, and why voice matters more than ever with the rise of AI.