811: Creative Process in Action

Last week, I was lucky enough to hear Andy McMenemy speak about his experience of doing 66 consecutive marathons across the UK. Pretty amazing stuff, especially given the fact that he got a "challenge-ending" injury on day 2. At least, according to his team physio. But Andy pushed through the constraints to find another way. It was an intensely creative act. Talking of which ... here's Paul McCartney pushing through the noise. This is the creative process in action. https://twitter.com/tedgioia/status/1465049482933030913 Episode home: https://StoriesMeanBusiness.com/podcast/811:-Creative-Process-in-Action