#818 Business Personalities

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Garza talks about the  importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I've seen start the process of looking at ourselves first - how can our businesses thrive based on what works for US as well as our customers. How do you do that?  Start with your personality, core values and aspirational state.   Learn more about your brand personality https://brandwhisperers.com.au/