82: 2020 Predictions

In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions.Tim and Randy are so well informed and always updated on the on-goings in the industry from being in the industry for many years, managing their own successful fitness facility, and working with gym owners from all over the US. The predictions they will make are not their personal opinions. They are based on the conversations they’ve been hearing among gym owners and the entire marketplace, and thus they’re very confident in what they’re predicting for the new year. You’ll have to listen to this if you want to know what to expect this coming year so you can make the most informed business decisions for your gym. Stay tuned for more.Key Takeaways:The prediction that Tim made last year about that six-week challenge that came true (04:25)The low price point class style gyms will not stand the test of time (06:47)Differentiating by providing the solution to clients’ needs and making sure your marketing explains that (09:37)The most digested piece of content out there that you need to invest in (11:54)The constantly increasing cost of Facebook advertising and how that is making it harder to get a return on investment from using it (17:51)The client experience is going to make the difference (20:50)The marketing method that will have gyms closing in 2020 (23:46)Winning by being authentic and transparent in your marketing approach (25:35)No shortcuts, do the right things, and you’ll see success (33:05)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!