82: Celebrating Juneteenth

As we celebrate Juneteenth, brands across the country are launching products, events and marketing strategies to try and cash in on the holiday. Here’s the problem: Monetizing the celebration of Black freedom contradicts the very sentiment that drives Juneteenth. Black people were among this country’s first forms of currency, and the celebration of Juneteenth reminds us of that not-so-distant past. Giving your money to white-owned businesses that slap Black fists on their packaging as a marketing strategy can add insult to injury. So on this episode we talk about legitimate ways to spend, buy and support Black-owned businesses. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thenorthstar.com/subscribe