82. Cold Calling Is Not Dead.

I've been doing business development for over 5 years now.You know what my biggest fear is? An empty calendar.The absence of meetings.Every person in sales knows this. You need meetings. You need people in front of you. Then you can work your magic.Getting those meetings? Not that easy.Enter the SALES DEVELOPMENT REPRESENTATIVE, the SDR. Their only job is to prospect clients, generate leads, and take them to meetings.It's a hard business to be in I tell you. But the best SDRs? Oh they have FUN. Every new day is an opportunity to uncover new opportunities.How do you assemble a team of great SDRs? How do you get the best of them?Those are some of the questions I will ask today, to my amazing guest, Gabe Lullo... an experienced leader in the space, who, let me just tell you a few numbers... has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs...Enjoy!