#82: David Keyes — Meme Warfare: The New Battlefield
from The Jason Levin Show Hosted by Jason Levin
David Keyes is the former spokesman to Israel's Prime Minister and pranker of dictators (00:38) What is ‘narrative warfare’ and how do you fight back(02:21) From pranking dictators to advising the Israeli PM(05:07) David’s wildest dictator pranks(09:20) Prepping Netanyahu to dodge media attacks(13:17) How startup founders can hit back at legacy media(17:26) Making the Israeli PM go viral on day one(21:14) Why are terrorists so damn good at PR?(23:21) The viral TOTAL VICTORY campaign and what made it explode(28:26) What David learned from working with Netanyahu firsthand(34:28) Our funeral for legacy media(36:08) Legacy media's death: self-inflicted?(37:28) What’s next for PR agencies now that legacy media is kaput?(40:04) “We need to seize the memes of production” me to @PalmerLuckey(41:25) The secret sauce to making your content go viral everytime(43:58) Measuring who’s winning the narrative war(46:04) Cracking world leaders with humors and jokes(49:46) How to stand out in an ocean of AI-generated slop(51:53) David’s mentors and the lessons they taught him(55:34) I was dead WRONG about memes making millionsJason Levin is the founder of meme marketing software Memelord Technologies Read Jason's weekly advice column on organic social media growth for startups. Follow Jason on X Follow David on X Subscribe to Jason on YouTube. Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.
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