82. How to Assess the Health of Your Brand at Retail

82. If you don't know how healthy your brand is at retail, you're negotiating blind — and that's costing you distribution, profit, and runway. Most CPG founders measure success by total sales or cash in the bank. Retailers don't. They measure your brand by one thing: contribution. In this episode, I break down how to assess your brand's true health using ACV, distribution depth, and dollars per point of distribution — the metrics that determine whether you're driving sustainable category growth or just buying volume with promotions. You'll learn why contribution matters more than discounting, how to compare your performance against the total category, and how to leverage these insights in your selling story to earn retailer trust and long-term shelf space. Get instant access on the show webpage: RetailSolved.com/session82