82: How to Stand Out in an AI Marketing World with Mark Schaefer

More than a decade ago, marketers struggled to wrap their heads around social media.Now, AI is clearing the chessboard all over again.In this episode, host Jennifer Mancusi sits down with Mark Schaefer, a marketing expert, author, business consultant, and educator, who wrote the first book on influencer marketing, "Return on Influence" (2012). His latest, "Audacious: How Humans Win in an AI Marketing World", has bold lessons for marketers struggling to find their footing amid yet another transformation in the industry.His biggest lesson? Marketers need to transform as well, into their most human, most authentic, most audacious selves.