#82: How to Transform a Global Brand ft. CMO of Cadillac, Uwe Ellinghaus

Uwe Ellinghaus is the Chief Marketing Officer of Cadillac, a position he took over at the beginning of the biggest transformation in Cadillac’s 115-year history. In a live conversation moderated by IVY’s Co-Founder Beri Meric, Uwe shares insights gained from his years at Cadillac (and previously at BMW) to inform us how to create and market world-class products — while remaining true to your roots. Uwe’s accomplishments include moving the company’s headquarters from Detroit to NYC, executing a new communications strategy, opening Cadillac House, and showcasing the next generation of innovators in fashion, film, and technology.