#82. “I Thought Alcohol-Free Beer Was Disgusting” How Jump Ship’s Founder Changed Her Own Mind

Send me a message 🤗Sonja Mitchell is the founder of Jump Ship, the award-winning Scottish alcohol-free brewery making waves in the low/no space. From knowing absolutely nothing about brewing to winning 'Scottish Small Brewery of the Year', Sonja shares her remarkable journey—including launch delays, a pandemic pivot, and even a David and Goliath-esque legal battle. 0:00 Sonja's story4:09 Building the business step by step6:03 When brewing goes wrong9:44 Pandemic setbacks13:33 Opening her own brewery21:24 The Jump Ship Range24:35 Taking BrewDog to court28:11 Chuckleberry sour29:32 Making alcohol-free sour beers31:08 Why brewing to 0.5% makes a better beer35:07 Jump Ship non-alcoholic beer on draught38:22 Why it's hard to find alcohol-free on draught42:28 Naming the brand & nautical flags47:05 Getting listed in Selfridges49:46 Alcohol-free: A growing market52:30 Led by the consumer55:10 Labelling confusion59:06 Finding Jump Ship59:54 The BBQ-QTRY JUMP SHIP*  //  @JUMPSHIPBEERWE ALSO TALK ABOUT:Noughty AF*Love No MoreWilfred’s*Dry Drinker*Big Drop*BEST EPISODE TO CHECK OUT NEXT#24 Going international with Big Drop Brewing co-founder Rob Fink===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.