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#82 · Make it or break it im Data-driven Marketing. Mit Dr. Bianca Oehl, Datenspezialistin episode artwork

EPISODE · Jan 24, 2025 · 24 MIN

#82 · Make it or break it im Data-driven Marketing. Mit Dr. Bianca Oehl, Datenspezialistin

from GLASKLAR · Der Marketing & Sales Podcast · host Tobias Gläser & Ralph Müller

Dr. Bianca Oehl ist eine Expertin im Data-driven Marketing und Data-Product-Management, in dem zentrale Themen wie Datenmonetarisierung, Marketingautomation und die Bedeutung von messbaren Zielen in Unternehmen behandelt werden. Insbesondere Klarheit über gemeinsame Ziele zu gewinnen, zählt zu den grossen Herausforderung. Sie sollten «smart», also spezifisch, messbar, erreichbar, relevant und zeitgebunden sein. Aber welche Rolle spielt eine datenbasierte Kultur? Das erfährst du in dieser Episode.

What this episode covers

Dr. Bianca Oehl ist eine Expertin im Data-driven Marketing und Data-Product-Management, in dem zentrale Themen wie Datenmonetarisierung, Marketingautomation und die Bedeutung von messbaren Zielen in Unternehmen behandelt werden. Insbesondere Klarheit über gemeinsame Ziele zu gewinnen, zählt zu den grossen Herausforderung. Sie sollten «smart», also spezifisch, messbar, erreichbar, relevant und zeitgebunden sein. Aber welche Rolle spielt eine datenbasierte Kultur? Das erfährst du in dieser Episode.

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#82 · Make it or break it im Data-driven Marketing. Mit Dr. Bianca Oehl, Datenspezialistin

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Frequently Asked Questions

How long is this episode of GLASKLAR · Der Marketing & Sales Podcast?

This episode is 24 minutes long.

When was this GLASKLAR · Der Marketing & Sales Podcast episode published?

This episode was published on January 24, 2025.

What is this episode about?

Dr. Bianca Oehl ist eine Expertin im Data-driven Marketing und Data-Product-Management, in dem zentrale Themen wie Datenmonetarisierung, Marketingautomation und die Bedeutung von messbaren Zielen in Unternehmen behandelt werden. Insbesondere...

Can I download this GLASKLAR · Der Marketing & Sales Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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