82. Paula Scher

Paula’s book Make It Bigger was actually the very first design book I ever bought. She has designed hundreds of record covers, has become one of the biggest names in identity design, and has found a new challenge in designing signage for some very iconic buildings. Since the 90s she is partner at Pentagram, the world's largest independent design consultancy and she has also made quite a splash as an artist with her very elaborate, large-scale, hand drawn maps.👾 Daily Updates: https://www.instagram.com/svensaro/📧 HYPErlinks — der Newsletter: https://ohnedenhype.substack.com🤝 Den Podcast supporten:  https://patreon.com/svensaro