#82. Stop Selling, Start Partnering: Why Your Sponsorship Model Might Be Broken

In this episode of the Association Hub Podcast, Olenachats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space. Drawing on decades of experience, including his time leading a successful transformational sponsorship program duringeconomic downturns, Bruce shares what it takes to create high-value, strategic partnerships that deliver true member benefits. From ditching the tired gold-silver-bronze model to his actionable VALUE framework, this is a must-listen for association professionals ready to rethink sponsorship in a more meaningful way. Plus, get an inside look at Bruce’s new book Mastering Association Corporate Sponsorships and discover the self-assessment tool that might just change your whole approach.Tune in to learn:Why companies are spending smarter on sponsorshipsWhat the VALUE framework means for your revenue and relevanceThe one mindset shift associations must make to stay competitiveWant to dive deeper? Check out Bruce’s book Mastering Association Corporate Sponsorship: How to Create Strategic Partnerships that Add Value and Member Value at https://brucerosenthal.associates/sponsorship-book/