#82 - Take Blip: do quiosque de celulares ao cheque de US...

What this episode covers

Eles começaram a empreender vendendo celulares em Belo Horizonte em 1997. Chegaram a ter uma dez de lojas e uma assistência técnica autorizada. Depois de alguns anos dando muito certo, o mercado mudou e o negócio começou a dar muito errado e quebrou. Quando fecharam as portas das lojas, o sócios já tinham uma nova empreitada em um cenário mais promissor: o de ringtones. No auge, a Take fazia mais de 250 mil downloads de ringtones por dia. A empresa chamou a atenção do mercado internacional e foi vendida para a japonesa Faith por cerca de 100 milhões de reais em 2005. Três três anos depois, com o mercado já em decadência, Roberto e seus sócios recompraram a operação. Mais uma vez, precisaram achar um novo produto. Em 2014, antes que o seu mercado mudasse de novo, os sócios se adiantaram. Eles criaram um sistema que permite que empresas automatizem sua comunicação com clientes ou fornecedores em redes com Whatsapp e Facebook Messenger. Hoje, a companhia tem quase 1.200 clientes e recentemente recebeu um aporte de US$ 100 milhões para uma expansão. Confira a história completa no podcast.Instagram: @dozeroaotopo_oficial

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This episode was published on March 24, 2021.

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Eles começaram a empreender vendendo celulares em Belo Horizonte em 1997. Chegaram a ter uma dez de lojas e uma assistência técnica autorizada. Depois de alguns anos dando muito certo, o mercado mudou e o negócio começou a dar muito errado e...

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