82 | The Profit Blind Spot: What's Really Killing Your Bottom Line with Kristen Deese

from Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Show Title:  The Profit Blind Spot: What’s Really Killing Your Bottom LineShow Information Episode Number: 82Date: April 7, 2025Duration: 37:56Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Contact InformationGuest: Kristen Deese Company: Virtual CFOGuest Website: KristenDeese.comGift to listeners: Cost of A New Hire Calculator- Email [email protected] this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners.TakeawaysMore sales do not equal more profitability.Busy does not always mean productive or profitable.Intentional systems are crucial for business success.Understanding gross profit margin is essential for profitability.Cash flow is different from profitability and must be managed separately.Marketing spend should be evaluated carefully for ROI.Hiring new staff requires a clear plan for revenue generation.AI can enhance business operations if used correctly.Workshops provide deeper learning opportunities than large conferences.You need to hold your marketing accountable for performance.Chapters00:00 Introduction to Profitability Challenges08:09 Understanding Profit Margins and Sales15:49 Identifying Overhead and Administrative Costs25:12 The Impact of Debt and Advertising on Profitability29:43 Upcoming Power Profit Workshop OverviewKeywordsbusiness, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurshipMentioned in this episode:Power Profit Workshop 2025- PowerProfitWorkshop.com

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This episode was published on April 7, 2025.

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