#82: When Yoga is Your Livelihood: An Interview with Holly Fiske

This interview is something special because Holly Fiske is a yogi like no other. She is a yoga teacher, movement teacher, headstand master, super mom, extreme athlete, and yoga entrepreneur. You may have seen some of her classes at OmStars, and I invite you to take advantage of her headstand lessons during the challenge this month (hint hint!).  But first — I invited Holly onto the Yoga Inspiration Podcast to share her story and inspire us with the different perspectives she brings to the yoga mat. Because yoga is a business. Although some of us are not comfortable with using those terms, it's true. There are many brands and businesses that capitalize on yoga instructors, clothing brands, and online influencers in order to meet their bottom line. As a yoga teacher who also runs a business, Holly is at the front lines of yoga marketing. She's built her sustainable fashion brand, WaHi Yoga, from the ground up, and she's learned over the years how to balance business with spirituality. She has the experience, not only on the yoga mat but also from years in the journalism and marketing industries, but she quickly realized that many other consumers and entrepreneurs did not. Holly shares her experience as an influencer in the yoga community and discusses the challenges she faced when it came to remaining true to herself, her brand, and her yoga practice. What she's learned as a successful businesswoman in the yoga sphere is that it's her - and other influencers' - responsibility to have a positive impact on the community. She continues to educate consumers and she offers advice for other entrepreneurs who are looking for ways to give back, including how to rank your priorities in order to make the biggest impact in your communities. But we have responsibilities as consumers too. Every time we spend money on something,  we are choosing who and what we support. It's important to know where your money is going, and Holly shares tips that all of us can follow the next time we go shopping.  Listen now to hear more from Holly Fiske, and join Holly's Upside Down Yoga workshop LIVE on Omstars on Saturday, July 24th at 2 pm EST. Holly's workshop is your chance to participate in this month's challenge - Handstand for Everyone. Get inverted between July 1st thru 31st to qualify. Not a member yet? Sign up now and get your free 30-day membership with code: PODCAST. Stay connected: @kinoyoga and @omstarsofficial View my teaching schedule, blogs, etc on Kinoyoga.com Get your free 30 day membership on Omstars.com& use code: PODCAST