#825 Emotion Driven Marketing

In this episode we chatted with Jan Cavelle about connecting your emotions to your marketing, and more importantly, connecting to your customer's emotions.   How do you do that? Jan suggests you start by being consistent about the picture of yourself you are putting forward in public, both in person and on social media. This helps people frame a firm picture of who you are allowing them to connect to you and your brand.   More than a Few Words is a  marketing conversation for business owners hosted by Lorraine Ball