#827: Boutique Marketing That Converts: TikTok, Content & Knowing Your Customer

What can you really build with just $3,000? Madison Johnson-Hurt started Ivory Road Boutique at 21 years old with $3,000, grew from a bedroom business into a storefront, expanded into a 3,000-square-foot location, and built a customer base that now reaches far beyond her hometown. But her growth didn't come from simply buying more inventory. Madison built her business around strong margins, knowing her customer, strategic collections, organic TikTok content, and becoming the face of her brand. Madison shares the lessons that helped her grow sustainably—and the mindset shifts that changed the way she runs her boutique. You'll learn: The importance of protecting your margins Building a business around community, purpose, and service How TikTok brought thousands of new eyes to her website Learning to have confidence as a young business owner Join The Boutique Hub Madison Johnson-Hurt & Ivory Road Boutique: Instagram:@shoptheivoryroadboutique Website: ivoryroadboutique.com   Very G Shoes: 🎁 Join the VIP Wholesale Group on Facebook and use code PODCAST for 10% off your opening order.   ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube