#828 - What’s In Your Sales Plan

 It would be wonderful if you just hung a sign out, opened your doors and customers came.  Unfortunately, for most of us that's not how it works.  You don't accidentally bump into business on a regular basis. If you want a sustainable business you need to have a sustainable process for your sales.  That process includes a standard  procedure to generate leads and then  screen and identify who's a good prospect and who's not.  You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale.  And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity. The sales plan is just one element of your overall business plan.  Ready to start working on your plan or updated your existing one?  Check out our new self-paced Business Map Class.