83 | 5 Crucial Mistakes to Avoid When Planning and Running In-Person Events

Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and offers practical advice for coaches looking to organise retreats or events in today's predominantly online world.Episode Highlights:[00:00:00] Introduction and podcast overview[00:01:00] The challenges of filling in-person events in an online world[00:02:00] Mistake #1: Not allowing enough planning time[00:04:00] The importance of a pre-launch runway[00:05:00] Mistake #2: Failing to gauge interest before committing[00:07:00] Strategies for assessing audience interest[00:09:00] Mistake #3: Taking on too much financial risk[00:11:00] Tips for managing event finances and pricing[00:12:00] Mistake #4: Poor itinerary planning[00:14:00] Balancing structure and flexibility in your event schedule[00:15:00] Mistake #5: Inadequate marketing and pre-event engagement[00:17:00] Effective marketing strategies and participant engagement[00:19:00] Considerations for longer events and audience size[00:21:00] Wrap-up and key takeawaysKey Takeaways: When planning in-person events, allow sufficient time for marketing and logistics to succeed. Always gauge interest before committing to venues, avoiding potential financial losses and stress. Create a clear itinerary that balances structured content with time for networking and connection. Engage with your audience before the event to build excitement and commitment. Avoid taking on too much financial risk by utilizing pre-sale strategies and careful budgeting. Remember that effective event marketing often requires more effort than the event planning itself. Useful LinksIn-person one-day event "Dare Greatly in the Coaching Arena" on the 8th of November in London, booking link How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.