83: Back To Basics: B2B vs. B2C Communication

We're going back to B2B and B2C basics. There are…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "83: Back To Basics: B2B vs. B2C Communication" was published on October 6, 2020 and runs 12 minutes.

October 6, 2020 ·12m · The Speak Easy Podcast

Summary

We're going back to B2B and B2C basics. There are countless nuances in the marketing world and, this episode, we're breaking them down. In an industry fraught with acronyms, it's imperative that we have a full understanding of what they all mean. What makes business-to-business communication unique from business-to-consumer communication? What about business-to-government, and peer-to-peer? Whether you're new to the business-to-business world or just need a refresher, we've got a little bit of advice for everyone. Tune in as we unpack some acronyms of the business world and apply them to our own work.

Episode Description