83: Copy That Connects: Selling with Integrity, Not Pressure With Evie Tavares

In this episode of Beyond Your Business, Amy Sussex talks with Evie Tavares, a copywriter who entrepreneurs build meaningful emotional connections through authentic messaging. Evie shares her journey from a decade in banking to creating a purpose-driven business rooted in creativity, personal branding, and values-led marketing.Their conversation explores what “anti-sleazy” marketing really means — leading with genuine connection instead of pressure or gimmicks. Evie explains how powerful, personality-filled copy can elevate sales pages, email marketing, and content creation, all while staying aligned with your voice. She also opens up about the realities of entrepreneurship as a mom, highlighting the importance of boundaries, balance, and building a business that supports your life, not the other way around.Evie encourages listeners to use AI as a support tool, not a replacement for their lived experience and perspective.  trust your voice, and focus on quality connections — because authenticity is what truly drives sustainable business growth.Connect with Evie TavaresIG: @evietavaresbrandingLinkedIn: https://ca.linkedin.com/in/evie-tavares-352291258Website: https://www.evietavaresbranding.ca/Brand Voice Guide: https://evietavaresbranding.myflodesk.com/hzgkbrldybResourcesWebsite https://thebusinessmanagementco.com/Instagram https://www.instagram.com/amy.sussex/Youtube https://www.youtube.com/@TheBusinessManagementCoA few of my fav things:(please note these are affiliate links) Buzzsprout https://www.buzzsprout.com/?referrer_id=2271913Dubsado dubsado.com/?c=amybmc Monarch Communityhttps://www.themonarchandco.com/a/2147532567/xoEjY7G2High Vibe Women Communityhttps://high-vibe-women.circle.so/checkout/the-online-community?affiliate_code=9b1729This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail [email protected]