83: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't feel connected to the leadership at a company is far greater if an effective line of communication is not in place. On the podcast this week, how to bridge the gap between leaders who feel out of touch with younger employees. Molly speaks with change management expert Colleen McFarland on ways that connect and engage digitally with their workforce, industry, and community in a way that reinforces their personal and company's strengths. About Colleen McFarland Colleen McFarland believes in building relationships. As an expert in change management, McFarland helps leaders prepare and manage for impacts that business changes can have on their customers and employees. In her book, Disconnected - How to Use People Data to Deliver Realness, Meaning, and Belonging at Work, she exposes a truth that cold, hard facts combined with compassion are what is needed to motivate individuals to do the tough work that change requires.   Listen + Subscribe on Stitcher or Apple PodcastsWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...