83. Myth Buster #3: “If It Doesn’t Sell Immediately, It’s a Failure” (The Truth About How Art Actually Sells)

In this episode of the Myth Buster series, Kayla and Kendal tackle a belief that quietly discourages many artists: if a piece doesn’t sell right away, it must be a failure. But the truth is, art rarely behaves like fast retail. Kayla and Kendal unpack why many strong pieces take time to find the right home, how collectors actually make buying decisions, and why immediate sales are a terrible metric for judging the value of artwork. From the psychology of collectors to the real timeline of how art sells, they discuss why patience, repetition, and visibility matter far more than instant results. Kendal also shares stories from her own career. Pieces she once worried about eventually found the perfect collector months or even years later. If you have ever felt discouraged watching a new piece sit unsold, this episode helps reframe what success in the art world actually looks like. Because sometimes the art that takes the longest to sell is the art that resonates the deepest. It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business. SPARK SESSION WITH KAYLA'S TEAM Follow: ➡️ @klacole ➡️ @kendalblanchardart ➡️ @thesplattereffectpodcast Our Favorite Things (And a few discounts for you too): ✨ Favorite Business Book ✨  Favorite Art Inspiration Book ✨ Favorite Leggings to paint in ✨ Thrive Market Discount Code: SHOP THRIVE NOW ✨  Craig Frames Discount Code: CFKBA10 ✨  The Best Planner For Artists: Shop Now ✨  A mocktail for every occasion