83. Regenerative Organic: Beyond Organic Food With Jeff Moyer, Rodale Institute and Regenerative Organic

83. Consumers are confused about organic, non-GMO, and clean label — and that confusion is costing you sales. If you can't clearly explain why regenerative organic matters, you're leaving trust and growth on the table. In this episode, I sit down with Jeff Moyer of the Rodale Institute to unpack what regenerative organic agriculture really means — and why it's the future of CPG. We break down healthy soil = healthy food = healthy people, why "yield at any cost" is destroying long-term value, and how regenerative practices create better products, stronger brands, and more loyal customers. We also discuss the Regenerative Organic Certification, its three pillars — soil health, animal welfare, and fair labor — and how brands can communicate this story in a way that resonates at shelf and online. If you want to future-proof your brand, build trust, and differentiate with purpose, this episode is for you. Learn how to bake these insights into your selling story. Then explore more episodes to go deeper into category management, retail strategy, and profitable growth. Get instant access on the show webpage: RetailSolved.com/session83