83. Should physiotherapists give patients what they want with Sarah Lord Ferguson

In this episode, I sit down with clinician-researcher Sarah Lord Ferguson to discuss: Current trends in physiotherapyPhysiotherapy as a businessExpectations that patients may have of their physiotherapistPatients are not a blank slateThe importance of meeting patients where they are atBlending evidence based care with what our clients may be asking for or expectingHow can patients find the right physiotherapist for their needsSarah is a clinician-researcher from Vancouver, Canada who is inspired by the problems that physiotherapists and other healthcare providers face. She has a special interest in patient psychology including patient belief systems and patient expectations of healthcare services, particularly in private practice settings.After completing her physiotherapy training, Sarah went on to study Business and completed her Master's of Business Administration (MBA) before pursuing her PhD at Simon Fraser University in healthcare marketing. She continues to work clinically in an orthopedics/sports medicine clinic, teaches marketing and business strategy at two local universities, and sits on the Board of the Physiotherapy Association of British Columbia as President-elect. These different, but connected endeavors allow Sarah to bring a unique perspective to the research and advocacy work she does for the physiotherapy profession.Cheerful AcademyLearn more about the next Pelvic Health Fundamentals cohort here (Starts Jan 2024):www.thecheerfulacademy.comClick on this link for $150 off applied at checkout:Discount linkOr enter code: 150offDiscount code in effect until Dec 15th 2023Thanks for joining me! Here is where you can find out how to work with me:  www.pelvicfloorprojectspace.com/Support the show