#83 What North American Whitening Providers Can Learn from Australia

It's Whitening Wednesday! ✨ Today we're heading all the way to Australia 🇦🇺 for an incredible chat with Seanne, the smile creator behind Smiles by Seanne. This one dives deep into what it's like building a whitening business in a market with peroxide limitations, how she carved out her niche as an Oral Health Therapist, and the creative ways she balances family life with entrepreneurship. Packed with global perspective + tips you can apply to your own business today. ⏱️ Timestamps: 00:00 – Intro – why it's so powerful to look outside the North American market 02:05 – Sponsor shoutout: Fern Whitening Supplies – best chairside gels & tech 03:28 – Meet Seanne: oral health therapist & whitening provider in Australia 05:15 – The profession's unique scope & how it compares to NA hygiene roles 06:54 – Peroxide bans in AU and how that shapes the whitening industry 07:50 – Finding the "middle ground" between costly dental offices & low-strength salon whitening 10:57 – Why she built her business around school pick-ups & lifestyle freedom 13:39 – Mobile start-up → pop-ups → building a home-based studio 16:52 – Sharing clients with her personal-trainer partner 18:21 – Private label kits: what worked, what didn't, and lessons learned 22:05 – Creating bundled packages for long-lasting whitening results 24:20 – Testing the waters with e-commerce & salon partnerships 25:35 – Where her clients really come from (hint: don't sleep on Facebook groups!) 27:11 – The #1 piece of advice she'd give to her younger entrepreneur self 👉 Follow Seanne: @‌smiles.by.seanne 👉 Visit: www.smilesbyseanne.com.au 👉 Listen on Spotify 👉 Listen on Apple 👉 Check out our sponsor: fernwhiteningsupplies.ca 🔴 Subscribe on YouTube @‌mentorrach