#833 The unexpected MUIS link behind the name Sugar Mama Lah

What better way to wrap up the year than with something sweet? In this episode, we sit down with Darren, co-founder of Sugar Mama Lah, the halal tiramisu brand that went from a home-based hustle to a full-fledged storefront. Darren opens up about the “thick skin” mindset behind his success, from live streaming to unconventional marketing, and drops a surprising truth: many kunafa desserts in Singapore use colouring that isn’t halal-certified.(02:05) What is assorted tiramisu?(04:50) Home-based to storefront(11:35) Challenges of being halal-certified(20:45) Importance of live streaming(22:55) Meaning behind Sugar Mama Lah