#834 Use Email to Build Trust With Your Audience

Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more.  Email can play a valuable role as a way to build trust and relationships with your audience.  He believes trust is the currency of business.  Without it people don't make buying decisions. So your sales process needs to start with trust. One of the best ways to build trust is with social proof.  When you can demonstrate what you have done for others with case studies and testimonials, it makes it easier for people to visualize what it will be like to work with you.  About Jeff Felten  Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has written thousands of marketing emails and hundreds of web pages - driving more than $1M in revenue for clients. LEARN MORE https://www.contentremedy.co/welcome-email-mini-course