#84: 11 Lessons Learned in 2021

I think we can all agree that any year is a step up from the year that was 2020...but I have to say, 2021 was better than I could've imagined. I won't focus on my own results too much, but I made some big moves this year that have really paid off in a big way. First, I joined Pat Flynn and the SPI time when Unreal Collective was acquired. That was a scary decision to make, and it wasn't easy to make either! But it was absolutely the right call for a few reasons: I had the opportunity to lead the Community Experience team. It gave Unreal members the opportunity to join an even better membership (for free) I worked alongside an amazing team and saw how a creator business at scale operates. It allowed me to focus on the non-service-related aspects of my own content business. As a result, my overall business income increased nearly 50% this year. And while my 2020 income was nearly 70% service-based, less than 2% of my 2021 income was service-based. It's been an amazing year, and I feel so fortunate. The business is in a place now where I can truly be intentional about what I create, who I partner with, where I invest my energy, and more. And YOU have had a big part in that. But I want to highlight some of the other lessons I've learned this year that I think can serve you in your life as a creator too. Subscribe to my newsletter Twitter thread on why community is hard Full transcript and show notes *** RECOMMENDED NEXT EPISODE → What we’ve learned in our first year on YouTube *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices