84: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one,  I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours.She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.–––––––––––––––––––––––Connect with ArielInstagram: arielbissettInstagram: books_unbound–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.