84. Closing the loop. How to get the best ROI from your AI investment.

Today, we’re talking about AI—a field surrounded by a lot of hype.While AI promises to revolutionize industries, the truth is many projects fail to deliver real results.That's why it’s so important to focus on initiatives that can actually make an impact.But, how do you do that? How do you choose the right projects? How does AI fit into them? How do you measure success?To answer these questions, and many more, I will interview John Sukup, Founder of Expected X and an expert in driving AI-powered success.In this episode, we’ll explore how John navigates beyond the hype to create meaningful AI solutions that deliver results. We'll dive into his journey, the challenges he’s faced, and what it takes to make AI work in the real world.If you want to understand how AI can be leveraged for real change, you won't want to miss this conversation.