84. East of Where? Be Specific (w/ Jazmin Saraï Perfumer Dana El Masri)

Dana El Masri, Perfumer/Founder of Jazmin Saraï, is in the Perfume Room today! Trained at GIP, Dana combines her classical training, scent memories, love of music, and strong intermodal perception to create multi-sensorial fragrances and experiences. Today we chat about everything from woes and wins of perfumery school, channeling memories and music into scent, the content TikTok seems to think she wants that won’t disappear from her FYP, plagiarism in fragrance, the smells of Dana’s childhood across cultures and countries, and related to that, why the O word is not only offensive, but inaccurate. Dana shares what we should be using instead. FRAGS MENTIONED: Umema, Phlur Lost Cause, Etat Libre D’Orange Secretions Magnifies, Mugler Womanity, Andrea Maack Pavillion, Serge Lutens: Féminité du Bois, Clair de Musc; Indult Manakara, Frederic Malle Musc Ravageur, Monsillage Eau de Céleri, Joya, The Body Shop White Musk, 4711, 555 Cologne Chabrawichi, Dior Diorella, Jazmin Saraï: How You Love, Fayoum; A Thousand Flowers, Kismet Olfactive, Estée Lauder: Tuberose Gardenia, White Linen; Boucheron Jaipur, Fragonard Soleil, Jazmin Saraï: Jaz, Fayoum, Neon Graffiti, Led IV, Otis & Me, How You Love; Saint Laurent: Rive Gauche, Kouros SHOP THIS EPISODE: https://shopmy.us/collections/119954 SHOP JAZMIN SARAÏ: www.jazminsarai.com FOLLOW DANA: @jsparfums LISTEN TO ON THE NOSE: https://podcasts.apple.com/us/podcast/on-the-nose/id1519477545 20% OFF THROUGH FEB 20 ANDREAMAACK.COM: code 'perfumeroom20' FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)