84 | How can CMOs extract maximum value from their data?
from The Tech Marketing Podcast Hosted by Twogether
Have a great point of view to add? Send us a text with your thoughts! This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on: - The challenges of being a CDO - How he really wishes tech marketing and sales would approach a CDO - The importance of democratising data across your business - Where CMOs should start the get the most out of their data Tune in now!
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This episode is 49 minutes long.
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This episode was published on May 31, 2023.
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