84. How Coaching Culture Drives Customer Centricity & Value Based Selling

A strong coaching culture doesn’t just improve performance - it rewires how your teams think, sell, and serve customers. In this episode of the B2B Sales Trends Podcast, we explore how sales coaching, autonomy, and cultural alignment become the foundation for customer centricity and truly value based selling. Harry Kendlbacher sits down with Andre Schindler, GM EMEA & SVP Global Sales at NinjaOne, to reveal how modern sales leadership builds resilient, high-performing teams in fast-scaling environments. 🔗 Explore more insights: www.globalperformancegroup.com Timestamps: 00:00 – Building a coaching culture inside global sales teams 03:45 – Culture as a foundation for scaling sales teams 07:20 – Why sales coaching builds critical thinking & autonomy 11:35 – Leadership development during hyper-growth 16:00 – Customer centricity as a cultural outcome 19:45 – The link between value based selling & curious conversations A coaching-first culture unlocks stronger conversations, better qualification, and more meaningful customer outcomes. In this episode, Andre explains how sales coaching fuels cross-functional collaboration, strengthens customer relationships, and prepares new leaders to scale. It’s a masterclass in leadership development, emotional intelligence, and building sales teams that win through understanding - not pressure. You’ll learn: – Why coaching empowers better decisions across sales teams – How culture enables customer centricity at scale – Why curiosity is the engine of value based selling – What leaders must do to accelerate leadership development – How to avoid the pitfalls that limit sales leadership and growth 💡 Key Takeaways – Coaching creates autonomy; telling creates dependency. – Culture is the ultimate performance multiplier for sales teams. – Customer centricity starts with how you support your employees. – Value based selling requires curiosity, not assumptions. – Leadership development must include space to fail, learn, and grow. 👤 About Guest Andre Schindler is the GM EMEA & SVP Global Sales at NinjaOne, overseeing global SDR, sales, and post-sales functions while driving sales leadership and scaling sales teams across EMEA, APAC, and the U.S. Known for his coaching-centric leadership style, he builds high-performing teams through culture, autonomy, and deep customer focus. Connect with Andre on LinkedIn: https://www.linkedin.com/in/andre-schindler-0a209334/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, sales leadership, and performance. 🔗 Explore more at www.globalperformancegroup.com