84 // Interview with Lower Street CEO Harry Morton

Drop us a message!In this week’s episode, Chloe direct messages founder and CEO of the podcast production agency, Lower Street – Harry Morton. Together they discuss if podcasting is still worth your time in 2022 and how to cut through the noise and make your agency stand out with branded podcasts.Harry Morton BioHarry and the Lower Street team have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise, as well as multiple hugely successful agency podcasts.Episode Highlights02:09 - Why is there so much hype around podcasts right now?04:06 - What is the secret to attracting engaged listeners?06:02 - Tips to go from 100 to 1,000 monthly listeners10:22 - Does current audience size effect how many new listeners your podcast is shown to?13:01 - What are the best methods of monetising a podcast?16:07 - How to promote your business through podcasts18:44 - Can a podcast help you stand out from the crowd?21:02 - Should you have a dedicated website for your podcast?22:59 - What are the best ways to prepare for a successful episode?25:42 - The best ways of promoting your podcast on social media32:27 - What does the future of podcasting look like?Further Reading: Five INCREDIBLE TikTok Statistics 👇https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/The Most Important Social Media Marketing Trends to Plan for in 2021 👇https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/How to Master the Basics of SEO 👇https://www.giraffesocialmedia.co.uk/master-seo-basics/  Want more episodes? Try these:Top Tips for Social Media Growth 👇https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growthThe Daily Struggles of a Social Media Manager 👇https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-managerHow Will the iOS Update Affect Social Media Managers? 👇https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managersConnect with us on Social Media:LinkedIn: https://www.linkedin.com/company/giraffe-social-mediaInstagram: https://www.instagram.com/giraffesmTwitter: https://twitter.com/giraffesmFacebook: https://www.facebook.com/giraffesocialmediaPinterest: https://www.pinterest.co.uk/giraffesm/ About The Giraffe Social Media Podcast The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social’s Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!