84: Jason Hsiao | The Best Way to Stand Out on Social Media

It’s clear that if you’re marketing products or services online (and who isn’t these days), video has to be part of your strategy, says Jason Hsiao, co-founder of Animoto, an intuitive video creation platform. And here’s why…Market watcher Tubular Insights has found that 64% of consumers make a purchase after watching a branded video. And 51% of marketers surveyed by Insivia say video is the content with the best ROI.Video boosts leads and sales for every type of business.Sure, it can be intimidating. But Jason has some simple tips to create professional looking videos with content you already have. He also shares some great free resources - so stick around until the end.We also talk about…How to stand out in social media with your videosThe 5+ most effective video formatsThe 2 most intimidating things about video – and how to conquer themTaking advantage of the “humanizing” effect of videoAnd more