84: Mark Barden - A Beautiful Constraint
At one point or another, everyone has felt that some limitation has kept them from meeting their ambition. It is human nature to see the problem and the limitation first. And it's not always easy to find a solution that will make a real difference. If you've been looking for the upside in the downside, buckle up. We are exploring how to turn limitations into advantages. Mark Barden is a partner in the highly-regarded consulting firm eatbigfish, who coined the term Challenger Brand in their influential book Eating The Big Fish. He is co-author of the book, A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business. In his colorful career, Mark has sold Guinness door-to-door, run with Nike, and started his advertising agency no clients, landing Yahoo as a client a few days later! He’s won a Platinum Award for direct response marketing, taken a dot.com public, and once warmed up a crowd for Ellen De Generes. Mark is insightful, engaging and real crowd pleaser.
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