84 - My Podcast Launch Strategy

If you're like me you know MLM is an amazing opportunity to grow a REAL asset for yourself. But you also see that there is HUGE issues starting to emerge. WHY haven't big MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller? How DUMB is it that old MLM rules say you'll get in trouble when you use the internet to grow your team? These are some of the blaring questions we ALL face today. I want to show you how REAL MLMers like us are waging war on the old dying methods. And we aren't cheating by only bugging uninterested family and friends. Follow me while I expose the shocking methods I'm using to build my 10,000 person downline, and get people begging to join my team daily.   HOW I LAUNCHED SALES FUNNEL RADIO   I wish I hadn’t launched Sales Funnel Radio the way I did. When I launched Sales Funnel Radio, I didn't want to talk. So I did a lot of interviews instead. I'd do two of my own episodes, then I'd do an interview because I wanted them to do the talking. Then I'd do two more episodes then another interview. Interview Me Me Interview Me Me I did that for the first 20 episodes almost. The way I launched Secret MLM Hacks Radio was... I thought people are gonna want to know why the heck I got into MLM in the first place. Regardless of what I sell, that's a big question. How did you justify getting into MLM? Regardless of whatever you do in life, people want to know that.   MY ORIGIN STORY   The first episode I did was what I called The Origin Story. I've told them this origin story, and at the end of the episode I tell them, “I'm here because I want to help people know there's a better way to recruit.” When I say, “There's a better way to sell product on the internet. There's a better way to recruit” there's gonna be some objections. “WHOA, I don't know about that!” That’s a vehicle-based objection. So what I do is, I tell a story. The next three episodes of Secret MLM Hacks Radio were lots of stories. It ’s literally a sideways webinar script. If you go and listen to the first five episodes of Secret MLM Hacks Radio again, you'll hear what I'm doing. I'm telling the stories of each one of the secrets that's meant to break and rebuild their beliefs. It will help people listen to me and it also future paced them for buying Secret MLM Hacks later on down the road. I knew it was gonna launch but  I didn't know what it was gonna be. I just wanted to start building the buzz and the audience. Then I told the story related to secret number two and three and four... An origin story A story that breaks their beliefs about the way MLM works. That’s a vehicle-related belief Then it's a story that breaks their internal insecurities. Usually, there is an identity shift that is required   OBJECTIONS TO MLM   Think about vehicle, internal and external. It's in that order because typically that's the way the brain handles it. It's also in the order because: Vehicle - they're in MLM. I gotta break the way they see MLM. Then I need to help them realize that the way you're doing MLM is not real... Not true, IT’S OLD. BROKEN! Cast it to the side. Those strategies, those methods for the old way, that's not good. So I told a story that has to do with that. Internally -  There's a story that I tell that helps them address the fears and insecurities they have individually. If I do this correctly they actually go through an identity shift. They start to think, “You know what, I don't actually want to be doing that old way. You're right. Let me come over here,” and they take a step off to the side and they start to feel a new identity come across them. Psychologically that's what happened, that's what's going on inside their head. The external related belief that I need to try and break is the belief that they needed to begin with a huge downline. OR Success is all about the MLM you join and making sure you join at the top and early on. That's garbage. It's not true. It's a facade and it is a belief that is passed around in the industry. I wanted to break and destroy that.   SECRET MLM HACKS RADIO SCRIPT   In the script for the Secret MLM Hacks, the actual webinar, all I did is tell stories and then drop some kind of offer/call to action. The call to action here was go to secretmlmhacksradio.com and download your FREE Master Pack. Now that I've broken and rebuilt the way they see the: MLM industry Way they see themselves Relationship with that industry Possibilities to do different things … Then it opens up a gap and I can step in with some kind of call to action. Even though it is free, I still have to sell it. People always ask me, “How come nobody's downloading my free thing?” I’m like, “Well, are you selling it?” They're like, “I don't need to, it's free.” No, no, no, no, no! t